Apple's iPod Problem

A good article from Asian Business week that covers some aspects of the product life cycle:



Level 1 - Knowledge
1) Define the term ‘Product Life Cycle”

Level 2 - Application
2a) Based on the information in paragraph 2, explain why “Apple may have an iPod problem”
2b) Construct a Product Life Cycle. Where is the Apple iPOD in its product life cycle

Level 3 - Analysis
Examine the factors that that resulted in Apples chares falling over 55% to $UD 92 in the last year.

Level 4 - Evaluation
In your role as a financial advisor recommend whether your investors should buy or sell shares in Apple.

Note Level 1 – Level 4 are questions based on IB standards where

• Level 1: Knowledge
• Level 2: Application
• Level 3: Analysis
• Level 4: Evaluation

Words in bold (define, explain…) have a specific meaning in the IB Diploma Program (DP). The meanings are in Glossary of Command Terms Section of the IBO DP Business and Management Guide available at the OCC and from

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