Jerry Yang to quit as Yahoo boss

This article from the BBC covers some of the key ideas that we have just discussed in IB topic Growth and Evolution. Read it and answer the following questions:

Level 1: Knowledge
1) Define the terms Organic growth and inorganic growth

Level 2: Application
2) Explain why a business like Microsoft can benefit from buying a business like Yahoo

Level 3: Analysis
3) Examine the possible reasons why Jerry Yang has decided to step down as Yahoo CEO (hint this article provides some useful background)

Level 4: Evaluation
4) Discuss whether Yahoo should or should not merge with Microsoft

*** There is a huge amount of useful bacground material to look at here

Note: Level 1 – Level 4 are questions based on IB standards where

• Level 1: Knowledge
• Level 2: Application
• Level 3: Analysis
• Level 4: Evaluation

Words in bold (define, explain…) have a specific meaning in the IB Diploma Program (DP). The meanings are in Glossary of Command Terms Section of the IBO DP Business and Management Guide available at the OCC and from

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