The ripple effect of cutting water

Read this BBC article on how the external environment has impacted on Unlever development of new products

Level 1: Knowledge
1) Identify the 2 key areas where Unilever hopes to reduce its impact on the environment

Level 2: Application
2a) Explain what the Unilever spokesman Gavin Neath means when he says
“For far too long, businesses like ours have been effectively shipping water around the globe”

2b) Explain the concept of ‘Embedded Water”. Use the graphic to calculate the amount to embedded water needed to produce
• 1Kg of coffee
• 1Kg of sugar
• 1 pair of jeans

Level 3: Analysis
3) Examine the reasons behind Unilever’s decision to talk to the BBC in the creation of this article.

Note Level 1 – Level 4 are questions based on IB standards where
Level 1: Knowledge
Level 2: Application
Level 3: Analysis
Level 4: Evaluation

Words in bold (define, explain…) have a specific meaning in the IB Diploma Program (DP). The meanings are in Glossary of Command Terms Section of the IBO DP Business and Management Guide available at the OCC and from my website