Tuesday, October 7, 2008

Why China's milk industry went sour

Submitted by Urvashi Sharma

The Chinese milk scandal has thrown up issues of Quality Control in China which in turn is having a spill over impact on all exports out of China.


Issues that arise from this article include:

  • Quality control and quality assurance
  • Stakeholders
  • Benchmarking
  • CSR
  • Balance of Payments (PEST analysis)

Questions to think about

  1. What are the current Quality Control measures in use in Chinese industry?
  2. What damage could the milk scandal do to exports of Chinese goods?
  3. What can China do to try and limit the damage to ‘Made in China’ label in overseas markets?

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